The Phoenix Way Midlands is coordinated and managed by South Asian Health Action UK.

South Asian Health Action (SAHA) is a growing charity based in Leicester, UK. The organisation seeks to engage with, educate and empower the South Asian community on health challenges facing the community.

South Asian Health Action’s current focus is; diabetes, kidney disease, organ, blood and stem cell donations. Its future goal is to become the UK’s leading patient and community led health care charity, facilitating awareness and change amongst the South Asian community.